Farming Without the Bank, founded by Mary Jo Irmen, helps farmers, business owners and families rethink how they finance their lives and businesses through the principles of Infinite Banking.
Through books, education, speaking, events, online resources and two successful podcasts, Mary Jo has built an audience around challenging conventional financial thinking and giving people another way to approach money. What started as an idea has grown into an established education and financial-services brand with a passionate following.
When Cyberdogz was introduced to Mary Jo through a referral, Farming Without the Bank already had momentum. The challenge wasn’t starting something—it was getting our arms around everything already moving and helping the brand, marketing and business start rowing in the same direction.
There was another challenge: trust. Previous agency experiences had left Mary Jo understandably skeptical of marketing partners.
So we earned it.
Nearly a decade later, Cyberdogz has grown into an extension of her team—helping align the brand, websites, SEO, social, content, creative and marketing while keeping pace with a business that never stops moving.
We didn’t come in to change what was working. We came in to make the pieces work better together.
Podcasting was already part of Mary Jo’s world when we arrived. Our job has been to help turn it into an increasingly powerful part of the larger Farming Without the Bank marketing engine.
Today, Cyberdogz supports her podcasts across creative, graphics, promotion, social media, editing coordination, topic development, recording and the website experience surrounding each episode. We work alongside her podcast team to help every conversation travel further, from the podcast to social, search, the website and back again.
The podcast isn’t another piece of content. It’s one of the engines driving the brand.
